◇ Design: Capture hot spots and integrate trend elements

 

In recent years, building block companies have spared no effort to improve the value of their products in various aspects, such as particle size, appearance, and functional gameplay. Each has its own highlights: the size of building blocks is large, medium, small, and small. The particles are divided into different needs from children to adults; appearance modeling, there are various IP (brand image) blessing, involving animation, film and television, military, cultural creation and other fields, for example, "Doraemon", "Elf Baokemeng", "Hello Kitty", "Nezha", "Wandering Earth", "Shandong Ship", "99A Main Battle Tank" and "Forbidden City" have become IP for cooperation among building block enterprises. Functionally, there are not only pure decorations that pursue high color value and high degree of reduction, such as various ancient buildings and traditional cultural themes, but also daily objects that integrate practicality and usability, such as building block table, pen container, storage box, etc.

 

Among them, IP and national wind trend performance is the most prominent.

 

Cui Yangbing, marketing director of Guangdong Woma Animation Toys Co., Ltd., believes that themes such as IP and Guochao are derived from life. Building block toys through the combination of IP image, the integration of national tide style, can be faster to design products in line with consumer preferences, more conducive to product sales. "I believe this kind of building block trend can continue for a long time."

 

Building block toys by combining well-known IP elements, can easily design products that meet consumer preferences

 

National tide wind products are sought after, can be said to be the inevitable result of the development of social trends. According to the reporter's understanding, the national trend originated in the clothing industry and gradually extended to beauty makeup, stationery, accessories, toys and other industries. Because the new generation of consumers represented by the "post-90s" and "post-95s" have strong cultural self-confidence and national pride, and they pay more and more attention to traditional culture. For example, Huawei's mobile phones are selling well in China; the Baiqueling founded in 1931 has sold more than 0.8 billion yuan in the promotion of the e-commerce Double Eleven; the popularity of traditional cultural programs such as "I Repair Cultural Relics in the Forbidden City", "National Treasure" and "Chinese Poetry Conference"... All reflect the emergence of waves of traditional cultural upsurge in society. Therefore, building block toys integrate Chinese cultural elements into product design, more in line with the user characteristics and consumption habits of local consumers, and are becoming the new favorite of young consumers nowadays.

 

Specific to the toy industry, a large number of building block products full of traditional Chinese cultural elements have emerged, such as "Yueyang Tower", "Zhouzhuang Water Town", "Prosperous Tang Dynasty", "Zhongyi Hall", and "Xiange Shengzhu". Once products with cultural connotations are put on the market, they are more likely to be sought after by consumers. Capturing social hot spots and combining product development has become a shortcut for product development and design of toy enterprises, including building block enterprises.

 

▌ Production: Big Data Modernized Production Speeds Up Efficiency

 

In the production process, domestic building blocks still have uneven quality. However, the details such as loose or tight bite of building blocks and burrs on edges, which were often criticized by consumers before, have been greatly improved with the improvement of mold development technology. At the same time, the application of modern production technology and technology plays an important role in improving the quality and quantity of building block products. Take Qimeng Toys, a benchmark enterprise in Chenghai, Guangdong Province, as an example. It maximizes efficiency by applying Aliyun's industrial Internet platform, that is, all data is centralized in the middle and all resources are centrally scheduled. It is understood that Qimeng toys through access to the modern industrial Internet platform, and finally achieve a person can see 8 injection molding machines. Reduce labor costs and increase workshop capacity by 30%. After getting through the data, the production capacity has been greatly improved, and the online early warning and control of injection molding and sorting process have increased the yield by 60% and the waste rate by 15%.